S'Oratori beach in Portals Nous. | Ajuntament de Calvia

The Mallorcan municipality of Calvia (which includes the popular holiday resorts of Palmanova, Magalluf, Santa Ponsa and Paguera) is the seventh in Spain in terms of tourist importance and social contribution to tourism. This is according to the first 'Municipal Atlas of the social contribution to tourism in Spain', recently published by Exceltur, the association of the most important tourism companies in our country.

The report, in which Madrid, Barcelona and Benidorm occupy the top three positions in the ranking, is a study carried out with data from 2022 among the 500 Spanish municipalities with the largest number of tourist accommodation places and measures the volume and capacity of the diversity of the tourist accommodation offer that each municipality has, the relevance of tourism in the economic and social dynamics and the volume of jobs directly related to this sector.

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Calvia, which forms part of the Alliance of Sun and Beach Tourist Municipalities (AMT) together with other destinations which also head this list, has around 60,000 hotel beds, many of them recently renovated and diversified according to the different types of travellers who stay overnight: large chains and resorts, luxury accommodation, hotels specially equipped for sportspeople and more economical and family options. For example, the new mountain refuge of the Finca Pública Galatzó, the Katmandú amusement park, which is located inside a hotel, or the new hotel line that Meliá and Rafa Nadal are going to inaugurate in Palmanova.

It is also worth highlighting the fact that many of the conclusions highlighted in the Exceltur study are commitments that Calvia has been working on for some time, such as the importance of making use of new technologies to make better use of resources, the need for continuous strategies over time or investments that favour mobility and the renovation of the offer.

In fact, Calvia is also demanding from the AMT, of which it currently holds the vice-presidency, a new legal system for those considered "tourist municipalities" with funding to cover the different public services in accordance with the floating population that they host during the busiest months. At present, this budget is transferred according to the registered population, which multiplies for several months each year.